Hi, I’m Swetha Thanabalan.

Product Designer · User Experience Designer

Marketing tells people why a product matters. UX makes sure it does. I design with both in mind.

I didn’t take the traditional route into design. I started with photography, moved into marketing and public relations, and became fascinated by how products were sold to me. That curiosity led me to Human-Computer Interaction (HCI) at Drexel, where everything clicked: marketing and UX both start with understanding people.

Today, I bring storytelling, visual thinking, and that understanding into the products I design.